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With the arrival of products such as Microsoft Expression it has meant that Microsoft are now talking to a number of new partners – partners that currently use products such as Flash & Dreamweaver. This approch to the channel comes under a broader term being used by Microsoft UK- “Partnering for the Future” (PFTF).

What is all this about? – looking at the next wave of technologies and partnerships. There is a business opportunity for the existing 35k Microsoft UK partners & a potential set of new partners for us to work with.

Here is a good summary of this initiative from Steve Clayton.

Over the past week there has been a number of press releases about this approach – take a look.

Posted by: Emma Bateson


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  1. […] and represent one of the types of partners that Microsoft is actively enagaging with under the Partnering for the Future programme. For me, it’s a really exciting time at Microsoft, getting to go out and meet with […]

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