With the arrival of products such as Microsoft Expression it has meant that Microsoft are now talking to a number of new partners - partners that currently use products such as Flash & Dreamweaver. This approch to the channel comes under a broader term being used by Microsoft UK- “Partnering for the Future” (PFTF).

What is all this about? - looking at the next wave of technologies and partnerships. There is a business opportunity for the existing 35k Microsoft UK partners & a potential set of new partners for us to work with.

Here is a good summary of this initiative from Steve Clayton.

Over the past week there has been a number of press releases about this approach - take a look.

• http://software.silicon.com/applications/0,39024653,39165905,00.htm
• http://news.zdnet.co.uk/software/0,1000000121,39286012,00.htm?r=3
• http://www.pcretailmag.com/Microsoft-and-Google-go-head-to-head
• http://www.channelregister.co.uk/2007/02/21/microsoft_seeks_new_partners/
• http://www.channelbusiness.com/
• http://www.regdeveloper.co.uk/2007/02/23/microsoft_web_partners/

Posted by: Emma Bateson